Conferences & Trade Shows

It can be challenging to attract your intended audience to your trade show booth. Long days filled with seemingly longer exhibit halls can be a recipe for opportunity - but also a mini course in trying to shout your brand’s voice into a vast void. Are you with me? If you have struggled with the right way to attract attendees to your booth and keep your brand top of mind, The Food Truck Hub can help.

The sight of a chef preparing a sample dish, the sounds of the commotion and excitement of the service and interested attendees generating buzz around your booth, and especially the smells of the delicious items that have captivated the talk of the showroom floor all work together to create that magnetic force to pull people to your space. Now it’s showtime. They take a bite and you can dazzle them with your quips and amaze them with why your brand is special.

So how do they remember you? Everyone can give away some chocolates in a jar. Does anyone have a branded pizza box? Or branded popcorn bags? Make them yours and have show attendees advertise for you as they walk the floor. And if you provide a takeaway keepsake - make it useful, unique, and memorable. Consider a branded sun shade for a car windshield or small games that can be helpful distractions and breaks from staring at a computer.

No matter the theme of your conference or your company’s industry, there are creative solutions to provide a call-to-action that will resonate with your audience. Whatever you do, just make sure to promise to follow-up with everyone you meet at the show so you can rejoice in the results of your investment. Our team will help navigate options and provide an experience fitting for your brand and vision to make sure your brand’s voice is heard and found in the crowd.